Variable data printing

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Variable Data Printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database. For example, variable data printing could print 10,000 unique documents with customized messages for each customer. The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. All this depends on the relevancy of the content. Call Colorstar today to show how variable data printing is an effective tool for Increasing ROI on marketing campaigns.

Last Updated on Thursday, 17 November 2011 17:09  


Andover Group
We’re a full-service advertising agency, so we use a minimum of 100 different vendors each year. When it comes to customer service and reasonable costs, I’d have to rate ColorStar #1 among our outside vend...